Korean Summer’s Hot topics.

When one becomes complacent, one becomes venerable too. I think this happens to Korea’s TMT sector
last week. As you might be well aware of it, Korea is quite proud of its being world’s most wired country.
That’s why I, as a consultant from Korea, could advise a government organization of one of the OECD
countries regarding their long term broadband infrastructure development plan.

Yet, the leading broadband country has been complacent and thus becomes venerable. One of circumstances
was the DDoS attack last week. The detailed story is in the letter. However, there is a positive result too.
Due to the DDoS happenings, Korea will be better aware of the importance of cyber-security in the future.
What matters is Korea should not repeat the same mistakes. In this regard, it is right time for Korea’s TMT
sector to reflect its status quo more objectively.

In this edition, I reviewed LG Electronics’ AppStore business. I included LG’s walled garden strategy.
In addition, I also wrote an article about Korea’s 4G strategy. The Korean government takes a kind of mixed
strategy: to protect local norm (WiBro) and at the same time ensuring local handsets makers are ready to
sustain global leadership with LTE devices. Will the hunter who chases two rabbits catch both?

Stay in tune with Korean Insight to see what’s happening in the dynamic Korean TMT market. If you or any
one of your contacts wants help to catch the trend in Korean market, we are always welcome to do so.

Yours Yunho Chung
Managing Partner, Veyond Partners